Sunday, June 9, 2013
Crazy Kind of Love
The tagline for this movie is "Family is a puzzle. It comes together one piece at a time". When I read that I feel like the tagline writer was about to sneak out a few minutes early on Friday afternoon, when he ran into his boss who said "hey guy, you mind writing me one more tagline before you head out for the weekend?"
This is one of those trailers that feels it necessary to assure us that the conflict established in the first thirty seconds will be resolved by the end of the movie. Establish conflict -> confirm inevitable resolution, whatever wackily heartfelt path leads to the resolution is up to you. Sometimes it's misleading. Some quirky fringe films focussing on an outsider protagonist will show you a clip of all five optimistic moments, with a major key song playing in the background, creating the impression that this is going to be about a loser becoming a winner when in fact the feature itself only serves to re-established what we already knew: being a loser is a bummer and often a permanent one.
But this isn't one of those bummers. I'm going to guess that Crazy Kind of Love does deliver the happy ending promised in the trailer. About twenty minutes before the credits roll circumstances will take a down turn (perhaps an incriminating secret will be revealed and perceived as a lie/betrayal/sin of omission, and that will be a deal breaker until it's not anymore) but by the end it will really be all hugs and happy tears and adults chasing each other around with water guns or whatever is going at the 1:05 mark.
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